Intentions
The poster was designed to advertise an electronic music night in Salford on the internet and social media, so the goal was to capture eyes, generate interest, and ultimately sell tickets. The design also attempted to embody the feeling of listening to the music that would be played on the night.
Execution
Research on the brain led to gorgeous scanning electron microscopy of neurons. Some of these images were integrated into the poster design, and a graphic interpretation of this was overlaid onto the visible document grid. Letter Gothic was used for its technical appearance.