Intentions
The poster was designed to advertise an electronic music night in Salford on the internet and social media, so the goal was to capture eyes, generate interest, and ultimately sell tickets. The design also attempted to embody the feeling of listening to the music that would be played on the night.
Execution
Footwork and related genres were on the menu for the night, and this frenetic form of music warranted something vibrant, technical and overwhelming. A giant 3D model of a futuristic robot was downloaded and simply rendered in black and white at an imposing angle in Cinema 4D, and sans serif text was overlaid on it to create a composition that featured both giant text and a giant image, with the text remaining relatively legible without reducing the poster’s visual impact. The combination of the rainbow colours, the authoritative text and the monumental robot created a poster that drew the eye effectively.