Intentions
John Morgan had edited and designed a book called Usylessly. It spoke about Joyce’s Ulysses as object as well as literature, and charted the different faces the novel has taken through the century of its existence. John wanted a website based on his designs, on which the book could be marketed and sold. The site was required to fill two contrasting briefs; it was intended as an expressive introduction to the themes of the publication, and also as a vehicle for selling the book.
Execution
WordPress was used as the CMS, and Alvaro Trigo’s FullPage.js was implemented to provide single page scrolling to mimic the effect of reading a book. This visual reduction also helped to improve the clarity and impact of displayed content. Small interventions like subtle javascript animations, image preloading, unobtrusive payment integrations and shifting UI components served to enhance the user experience. Various WordPress plugins were used with significant customised alterations, to provide our desired visual outcomes in a reliable, resizeable and replicable fashion.